Air France creates a new airline for millennials
Air France has unveiled its new youth-focused subsidiary Joon. Joon’s main target audience is young people aged 18 to 35 who love to travel, appreciate comfort, new technologies and know how to enjoy every moment of their trip.
The styling is appropriate: at the heart of Joon’s identity is blue, which symbolizes the sky, space and travel.
The Air France management calls Joon a “low-cost” airline, but at the same time emphasizes that it will not be a low-cost airline. While low-cost airlines need to pay extra for luggage and meals on board, Joon will offer its customers original products and services, as well as top-notch service. Passengers will be able to taste delicious French cuisine, there will be stable wi-fi on board and Joon will be widely represented on social networks.
In the fall of 2017, Joon will start operating flights from Paris Charles de Gaulle Airport, and at the same time, detailed information on the airline’s future plans is expected.